Handbook
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Fundraising
Running an Efficient Fundraising Process
Fundraising is a full-time job. Here's how to run the process efficiently and maintain leverage.
The mechanics of fundraising matter. A well-run process creates competition, maintains leverage, and closes faster. A poorly run process drags on, loses momentum, and often ends badly.
Here’s how to run the process right.
Process Overview
The Stages
1. Preparation (2-4 weeks)
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Build materials
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Create investor list
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Secure warm introductions
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Practice pitch
2. Launch (Week 1-2)
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Send initial outreach
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Schedule first meetings
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Create momentum
3. First Meetings (Weeks 2-4)
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Initial investor meetings
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Gauge interest
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Refine pitch based on feedback
4. Partner Meetings (Weeks 4-6)
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Deep dives with interested firms
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Diligence begins
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Reference calls
5. Term Sheets (Weeks 5-8)
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Receive terms
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Negotiate
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Select lead investor
6. Close (Weeks 8-12)
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Complete diligence
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Legal documentation
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Wire transfer
Timeline Reality
Best case: 6-8 weeks
Typical case: 3-4 months
Worst case: 6+ months
Plan for typical, hope for best.
Building Momentum
The Parallel Process
Don’t go investor by investor. Run in parallel:
Week 1-2: Reach out to all target investors
Week 3-4: First meetings happening simultaneously
Week 4-6: Partner meetings overlapping
Week 6-8: Term sheets arriving close together
Parallel process creates competition.
Creating Urgency
Investors respond to competition.
Signals of momentum:
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“We’re actively raising”
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“We have several meetings scheduled”
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“We’re moving quickly”
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“We’ve received interest from several firms”
Don’t lie, but do communicate momentum.
The Herd Effect
VCs talk to each other.
If many VCs are interested: Others want in.
If no one’s interested: Others follow the crowd.
Early interest begets more interest.
Getting Meetings
Warm Introductions
Cold outreach rarely works. Warm intros are essential.
Best introducers:
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Portfolio founders at target firm
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Other investors they respect
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Their network connections
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Your investors (if you have any)
How to ask:
“I’m raising a seed round. [Firm] is on my list. Do you know [Partner]? Would you be willing to make an intro?”
The Forwardable Email
When someone agrees to intro, make it easy.
Send them:
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2-3 paragraph summary
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Why this firm (specific)
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Your ask (meeting to discuss raise)
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Deck attached
Make it copy-paste ready.
Following Up
No response doesn’t mean no interest.
Follow-up cadence:
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Day 3: Gentle ping
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Week 2: Another try, add value
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Week 4: Final attempt
Then move on.
First Meetings
Meeting Goals
Your goals:
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Tell your story compellingly
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Show traction and momentum
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Assess investor fit
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Determine their interest level
Investor goals:
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Understand the opportunity
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Assess you as founder
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Determine if it fits their thesis
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Decide on next step
Meeting Flow
Opening (5 min): Rapport, context
Your pitch (15-20 min): The story
Questions (15-20 min): Their exploration
Close (5 min): Next steps
Reading Interest Signals
Positive:
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Asks to meet other founders/team
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Wants to introduce to partner
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Asks about timing/process
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Leans forward, engaged
Neutral:
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“Interesting, let us discuss internally”
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“Where are you in your process?”
Negative:
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“Not quite what we look for”
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“Check back in 6 months”
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Short meeting, few questions
Ending the Meeting
Always ask:
“What’s the next step from your side?”
“What would you need to see to move forward?”
Get clarity on their process.
Partner Meetings
What to Expect
Who’s there: Multiple partners, sometimes the full partnership
Duration: 45-90 minutes
Format: Presentation + heavy Q&A
Goal: Convince enough partners to approve
Preparing for Partner Meetings
Know the firm:
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What’s their thesis?
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What’s in their portfolio?
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Who are the partners? What’s their background?
Anticipate tough questions:
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What’s the biggest risk?
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Why wouldn’t this work?
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Who’s the competition?
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What if [scenario]?
Practice under pressure:
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Have people fire questions at you
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Practice staying composed
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Prepare for curveballs
Partner Meeting Tips
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Be yourself (they’re evaluating you)
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Acknowledge what you don’t know
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Show you’ve thought deeply about risks
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Be specific with answers
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Connect with multiple partners
Managing Multiple Investors
Tracking Your Pipeline
Track every investor interaction:
Investor
Stage
Last Contact
Next Step
Notes
Firm A
Partner meeting
3/15
Follow-up Thurs
Interested, need ref
Firm B
First meeting
3/12
Schedule partner
Positive reaction
Use a spreadsheet or simple CRM.
Keeping Everyone Warm
Between meetings:
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Share relevant updates (new customer, press)
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Answer outstanding questions
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Maintain relationship
Don’t go dark. Stay engaged with interested parties.
Playing the Field
It’s expected that you’re talking to multiple investors.
Be professional:
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Don’t lie about where you are
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Don’t manufacture fake urgency
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Don’t share term sheet details broadly
Maintain leverage:
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Don’t commit too early
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Keep options open
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Let them know there’s competition
When Things Slow Down
Common Causes
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Investor on vacation
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Partner meeting delayed
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Internal fund dynamics
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They’re actually not interested
What to Do
Push for clarity:
“I want to be respectful of everyone’s time. Are you still actively interested? What would help you move forward?”
Create urgency:
Share positive news. Mention other investor interest.
Move on:
If they’re not engaging, focus on others who are.
Reading the Tea Leaves
Slow = probably no. Interested investors move quickly.
If they’re dragging, assume they’re passing unless they prove otherwise.
Common Process Mistakes
Serial, Not Parallel
Meeting investors one by one.
Result: No competition, slow process, lost leverage.
Fix: Launch to many simultaneously.
Running Out of Leads
No pipeline left when first meetings don’t convert.
Fix: Build deep list. Have tiers of backup options.
Not Following Up
Assuming they’ll reach out when ready.
Fix: You drive the process. Follow up proactively.
Over-Committing Too Early
Stopping the process for one interested investor.
Fix: Keep options open until you have a signed term sheet.
Sharing Too Much Information
Giving detailed financials before commitment.
Fix: Share enough to get meetings, save detail for serious parties.
Fundraising Too Long
Process dragging on for 6+ months.
Fix: Set deadlines. If it’s not working, reassess and reset.
After the Raise
Announcement
Options:
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Public announcement (press, blog)
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Quiet close (tell key people, no press)
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Delay (announce with other news)
No requirement to announce. Do what serves you.
Onboarding Investors
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Schedule board meetings
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Set communication cadence
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Clarify expectations
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Introduce to team
Get Back to Work
The fundraise is the beginning, not the end.
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Execute on the plan
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Hit the milestones
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Build the company
Key Takeaways
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Run a parallel process: reach out to all target investors simultaneously
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Momentum creates competition; competition creates good outcomes
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Warm introductions are essential—cold rarely works
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Make it easy for introducers with forwardable summaries
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Track all interactions; stay organized
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Always ask for next step at end of meetings
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Prepare rigorously for partner meetings; anticipate tough questions
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Slow = probably no; interested investors move quickly
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Keep options open until you have a signed term sheet
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The fundraise is the beginning—get back to building after close
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